FAVR is the leading platform in the premium eyewear segment. As a premium optician, you benefit on two levels – with maximum visibility towards new customers and with modern tools for your own website.
Present yourself as a top optician on the largest premium eyewear platform – where discerning customers search.
Brand profiles, photos, videos, news and logos automatically embedded in your website – always current, zero effort.
90% of customers research online before buying – and find you on FAVR.
Best Google rankings for high-value keywords.
Customers specifically search for opticians by brand.
New customers visit FAVR daily looking for their favourite eyewear.
Message, call or appointment – directly with you.
With photos, brands and link to your website – good for your SEO.
Statistics on brand and product interest.
Offer your website visitors state-of-the-art inspiration. Automatically updated – zero maintenance.
Embed once – no technical knowledge required.
New photos, videos, news, logos and products are automatically synced with your website.
Modules adapt to your website design.
Customers stay in your website environment.
Product inspiration right at your place – no bounce.
Which brands & products perform best?
The first month of every premium package is free. Cancel anytime.
Five flexible modules that bring your website to life – fully automated, always current, no design or coding skills needed.





Congratulations. You can use all Smart Content Modules immediately at no extra cost. Log into your profile and generate the embed codes there.
SET UP NOWLog into your profile to book PREMIUM PRO. If you already have Premium or PREMIUM PLUS, you can upgrade directly there.
LOG IN & UPGRADE →First register at FAVR. If your profile isn't listed yet, you can request a profile entry. After we've set it up, book PREMIUM PRO and embed the Smart Content Modules.
REGISTER NOW →You want not just Smart Content Modules, but a completely new modern website? We'll handle everything so it all works perfectly together.
Individual keyword strategy and Google optimization for the eyewear industry.
Attractive design proposals or fully custom design.
We write for opticians – we've published SPECTR Magazine for 14 years.
Appointment calendar, chat, Google review tool, multilingual on request.
Smart Content Modules directly integrated – your website is current from day 1.
Professional project management for a stress-free relaunch.
FAVR is the only platform where customers can specifically search for opticians by brand. As an optician, you present yourself in a premium environment with top brands and customers actively seeking high-quality eyewear.
Products from over 100 premium brands and 26,000 opticians – in 7 languages – form the backbone of FAVR. Google rewards FAVR's consistent focus on user interest with top rankings. FAVR is already the world's most visited website in the premium eyewear segment.
No – if your store is already in our database, registration is free. If not, there is a one-time setup fee of €49. Check here.
A Logo Wall can be integrated free by any registered optician. The fully automated integration of brand profiles, product photos, videos and news is reserved for PREMIUM PRO.
Logos and a brand profile are available for every brand. If you miss a brand, just let us know – we'll add it for you. In-depth content (photos, videos, news, products) currently exists for approximately 100 brands.
Your Smart Content Modules automatically sync with the FAVR server. Whenever we update photos, videos, logos or news, these are automatically delivered to your modules.
No, for four reasons: 1. You have the content of your individual brands. 2. The font adapts to your layout. 3. Each optician embeds modules where they fit best. 4. By default, the latest content is always synced – or you can randomize or manually select specific content.
No, the modules can be inserted into almost any existing system. We're happy to check this for you.
With credit card/PayPal: monthly term, cancel any time. With invoice: annual term, cancel by end of year. Always with 1 free month at the start.
Yes. Upgrade or downgrade at any time – when upgrading to PREMIUM PRO, Smart Content Modules are available immediately.
Yes. At smartopticianwebsites.com we offer complete new design and development of optician websites – including SEO optimization and content service.
Check our detailed FAQ or write to us at info@favrspecs.com.